The four major promotional tools (advertising, personal selling, sales promotion, and public relations) are known collectively as the?

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Answer 1

The four major promotional tools (advertising, personal selling, sales promotion, and public relations) are collectively known as the promotional mix.

A promotional mix is regarded as a combination of marketing methods which includes, advertising, public relations, sales, and direct marketing in order to achieve a specific marketing goal. These are also known as promotional tools.

A promotion mix improves communication with clients. It is also regarded as a key method in order to deliver a relevant promotion message via the most suitable channel for each segment.

Hence, a promotion mix is a set of different marketing approaches which is developed by marketers.

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Related Questions

Name three characteristics of liquid assets. what are the disadvantages of having too much or too little money held as liquid assets?

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The three characteristics of liquid assets are:-

With little to no loss in value, liquid assets may be quickly changed into cash.These assets are easily transferred to other parties and third parties without any restrictions or limits. Liquid assets have a continuous value that is not dependent on a specific area or market and is available on both domestic and international markets.

The two disadvantages of having too much money held as liquid assets is:-

Money is deemed to be idle money since we cannot receive a return or interest on it.When inflation grows, idle money loses its buying power and loses value over time. For example, if raw material costs rise sharply, more money will be needed to make a purchase, lowering the amount of money that may be spent.

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Home depot includes product information signs in both english and spanish in its stores. it is responding to which environmental factor?

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it is responding to Sociocultural trends.

The sociocultural trends / environment refers to trends and developments in changes in attitudes, behavior, and values in society. I

t is closely related to population, lifestyle, culture, tastes, customs, and traditions. These factors are created by the community and often are passed down from one generation to another.

Therefore, the product information signs in both English and Spanish in its stores is an example of Sociocultural environment.

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This component of the opportunity analysis addresses the role of the community, region, nation, and world relative to your business?

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This component of the opportunity analysis addresses the role of the community, region, nation, and world relative to business environmental analysis.

What is community?

A community is a social group of individuals who share a common characteristic, such as a common government, location, culture, or heritage. A community is the main interest of a particular group.

The term “environmental analysis” refers to identifying the variation in society. The primary roles are business-to-opportunity analysis using technology, community, nation, and region.

As a result, the opportunity analysis the role of the community, region, nation into the business is called the environment analysis.

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With specific goals and objectives for the population it serves, each snp is required to develop a?

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With specific goals and objectives for the population it serves, each snp is required to develop a MODEL OF CARE.

What is SNP model of care?

SNP Care Model (MOC) A coordinated care plan for Medicare Advantage (MA) is known as a special needs plan (SNP). (CCP) that is intended to provide focused care and restrict enrollment to people with exceptional needs.

Which of the following are the types of Special Needs Plans (SNPs)?

All Special Needs Plans (SNPs), regardless of plan type, involve a contracted network of providers because they are either HMOs or PPOs.

What is a special needs plan SNP?

All Special Needs Plans (SNPs), regardless of plan type, involve a contracted network of providers because they are either HMOs or PPOs. True. Each SNP is obliged to create a: Model of Care with particular aims and objectives for the population it serves.

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Economic policy changes that promote private sector development, competitive markets, market-pricing, freer trade, and deregulation is (are) called economic?

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Economic policy changes that promote private sector development, competitive markets, market-pricing, freer trade, and deregulation is (are) called "economic reforms"

What is Economic Policy?
The systems for determining tax rates, government spending, the money supply, and interest rates, as well as the labor market, national ownership, and many other areas of government interventions in the economy, are all included in the concept of the economy of governments. The majority of economic policy elements fall into one of two categories: monetary policy, which deals with central bank activities related to the money supply and interest rates, or fiscal policy, which deals with government actions related to taxation and spending. international entities like the World Bank and the International Monetary Fund, as well as political ideologies and the ensuing party policies, frequently have an impact on such policies.

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Actual manufacturing overhead costs are recorded in the manufacturing overhead account ______.

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The Manufacturing Overhead account is used to track actual manufacturing overhead expenses as they are incurred.

What exactly is manufacturing overhead, and what is it made up of?

Production overhead, factory overhead, and other similar terms all refer to a company's manufacturing processes. In addition to direct labor and material costs, it also covers all additional expenditures incurred in the manufacturing facilities. Overhead in production is hence referred to as an indirect cost.

According to generally accepted accounting standards, the cost of products sold and the manufacturer's inventory must include:

a direct material's price

direct labor expenses

the price of production overhead

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Under normal conditions, air management increases your work time, but if you are lost or trapped, it:_______

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Air management - Increases the amount of time you can survive before escaping or being rescued

What is air management?

Our air management systems' main duties include controlling cabin temperature and air conditioning, bleed air for engines, fuel tank inerting, cabin pressurisation and control, ventilation, ice protection, and liquid cooling.

We provide cutting-edge air management solutions that make flying safe, healthy, and comfortable. A wide variety of fixed-wing and rotary-wing commercial and military aircraft are equipped with electric and pneumatic systems.

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The leading states in commercial red meat production (or the packing industry) are?

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The leading states in commercial red meat production (or the packing industry) are mostly in the Central Plains and Midwest, close to the majority of the livestock.

What do you mean by packing industry?Planning, developing, producing, wrapping, boxing, or bottling products for consumer, industrial, and military sectors is known as packaging. In reality, almost every industry and production facility in the United States depends on the packaging sector.Various businesses, including those in the food and beverage, cosmetics, and healthcare sectors, utilise packaging solutions. Due to its benefits, including durability and a long shelf life, packaging has become quite popular across a variety of industries. The sector has a 2019 market value of about $ 917 billion and is expected to increase at a CAGR of 2.8% to reach $ 1.05 trillion by 2024. Emerging in both science and engineering, packaging is a successful contributor to sectors including electronics, FMCG, and pharmaceuticals.

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Alyssa's custom cakes currently sells birthday, wedding, and specialty cakes each month for $, $, and $ each, respectively. alyssa's current multifactor productivity ratio is:________

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Alyssa's Labor Productivity Ratio for Birthday Cake is thus $30 per hour.

According to the Question,

In order to calculate labor productivity ratio for birthday cakes,  

CALCULATION OF THE RATIO

We are Given the following details.

Birthday cake revenue is equal to 4 x 45, or $180.Wedding cake revenue is equal to 2 x 155, or $ 310.

2 times $100 equals $200 in revenue from speciality cakes.

180+310+200 is $690 in total revenue (output).

Multifactor productivity is set to 1.30.

Output / Input = Multifactor Productivity

1.30 = 690/InputInput = 690/1.30Input = $ 530.76923

Consequently, the price to produce 8 cakes is $530.76923.

530.76923 / 8 is the average cost of creating each cake.

Each cake costs, on average, $ 66.35 to make.

$50 is the labour cost.

Cost of each birthday cake = $45

Birthday cake production takes 90 minutes or 1.5 hours.

Birthday cake labour productivity ratio equals output multiplied by the cake's price (Time to produce a birthday cake)

Birthday cake labour productivity ratio

= 45 / 1.5 = 30

Therefore, Alyssa's Labor Productivity Ratio for Birthday Cake is thus $30 per hour.

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Correct Question - Alyssa's Custom Cakes currently sells 4 birthday, 2 wedding, and 2 specialty cakes each month for $45, $155, and $100 each, respectively. Alyssa's current multifactor productivity ratio is 1.30. a. Assuming each cake costs the same to make, the average cost to produce a cake is $ 66.35 per cake. (Enter your response rounded to two decimal places.) b. If the cost of labor is $50 per hour (including benefits) and it takes 90 minutes to produce a birthday cake, 240 minutes to produce a wedding cake, and 60 minutes to produce a specialty cake, what is Alyssa's labor productivity ratio in dollars per hour for each type of cake? Alyssa's labor productivity ratio for birthday cakes is $ per hour.

Divya purchased a glass baking dish manufactured by anchor hocking glass. Anchor hocking manufactures its glassware in ohio and distributes its products nationally. She purchased the dish at thrifty drug store in mesa, arizona. When divya removed the baking dish from her oven while making a casserole, the dish exploded and divya was injured. Divya's attorney wants to bring a product liability lawsuit against anchor hocking in arizona. Anchor hocking does not believe it can be forced to defend a lawsuit in arizona since it has no offices there. The arizona courts will be permitted to take in personam jurisdiction over anchor hocking glass for all of the following reasons except:______.
a. anchor hocking glass distributes its products nationally. b. the evidence and plaintiff are in arizona. c. it is fair to require anchor hocking glass to defend a suit in arizona since its products are there.

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The correct answer is (c) it is fair to require anchor hocking glass to defend a suit in arizona since its products are there.

What is jurisdiction?

A legal authority's boundaries are referred to as its jurisdiction. It can be used to describe geographical and political areas as well as the categories of legal issues that fall under the purview of a particular legal authority. Courts, political or administrative offices, and in many cases, law enforcement agencies all fall under the category of formally sanctioned legal bodies. A legal body that is in charge of a particular area of law has the power to carry out justice there.

In the legal system, subject matter, territorial, and in personam jurisdiction are the three main forms. If a court lacks the required authority.

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The characteristic of money that allows you to easily carry dollar bills and coins from your home to the grocery store and purchase the items that you need is called _______.

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Money is conveniently transportable in a pocket or purse. What aspect of money does this reflect? Money, as a means of transaction, is enduring.

A money market account is a type of savings account that may also allow for check and debit card issuance. The accounts normally have a monthly cap of six purchases and transfers. Typically, ATM withdrawals are uncapped.

Durability, mobility, divisibility, uniformity, limited supply, and acceptability are some of the traits of money. Money should generally have the following four qualities: durability, divisibility, mobility, and impossibility of counterfeiting.

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Which dimensions should a marketer consider when dealing with the human aspect of distribution channels?

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Dimensions that a marketer should consider when dealing with human aspect of distribution channels are communication, conflict, roles, and power. Conflict arises when one marketing channel participant believes that the acts of another participant have prevented him or her from achieving his or her objectives. Power is the ability of one channel member to command or shape the actions of another channel member (s). A role is a set of guidelines that specify how a positioning member should behave. Members of the channel engage in communication activities that produce an information flow within the channel, which is required for an effective movement of goods or services throughout the channel.

The people, businesses, and initiatives that make products and services accessible to consumers are referred to as marketing channels. From the moment of production to the point of consumption, ownership of the commodities is transferred. Trade exhibitions, business gatherings, and targeted email is the example of marketing channels.

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______is a not-for-profit system in which all policyholders are members of the company; when premiums exceed losses, surplus funds are distributed among the members.

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mutual fire insurance is a not-for-profit system in which all policyholders are members of the company; when premiums exceed losses, surplus funds are distributed among the members.

What exactly do you mean by "surplus funds"?

Surplus funds are funds that belong to or are controlled by the local unit and are available for investment because they are not required by law or by an agreement with bondholders to be segregated and invested in a specific manner. Surplus funds are the excess of cash and other recognised assets expected to be resolved into cash or its equivalent in the normal course of events and with reasonable certainty at any given day over liabilities and necessary reserves at the same date.

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A corporation is a complex business compared to a sole . the process of filing all applicable legal documents to register a corporation with the government is known as :_________

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The process of filing all applicable legal documents to register a corporation with the government is known as incorporation.

Articles of incorporation is a set of formal documents which are filed with any government body to legally document the creation of a corporation.

Articles of incorporation commonly contain  some pertinent information such as the name of firm, street address or the  agent for service of process and the amount and type of stock to be issued. The articles of incorporation are generally used to legally form the corporation.

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Answer:

A corporation is a complex business compared to a sole "proprietorship". The process of filing all applicable legal documents to register a corporation with the government is known as "incorporation"

Explanation: knowledge

What type of value recognizes the cost to replace the improvements but does not include the land value?

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Insurance value  replace the cost of improvement but does not include the land value because insurance is done only for the building not for the land as it is considered that land is not destructible within the realm of real estate appraisal. Therefore land value is not insured.

Insurance is defined as risk management against the uncertain loss. It hedges the risk against the uncertain loss, damage, illness.

It protects from the financial loss as it is the arrangement in which company provides protection against specified loss but in return they charges the premium installment to be paid.

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Measuring assets and liabilities based on their original transaction value is an example of:__________

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Answer: historical cost

Explanation:

At the beginning of the conversation, norio wants to discuss sushi with michael, but michael is more interested in getting the contract signed. Based on what you’ve learned about global management, it seems michael was not cognizant of norio coming from a.

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Based on global management, it seems Michael was not cognizant of Norio coming from a high-context culture.

What is global management?

Global management can be defined as an international business practice in which a business organization (company) utilizes its employees (management team) and resources to carry out its business on an international level.

What is a high-context culture?

A high-context culture can be defined as a type of cultural communication in which the people focuses on underlying context and situational cues, meaning, nonverbal cues, and tone of a message, rather than just the words themselves when communicating with others.

In this context, we can reasonably infer and logically deduce that it seems Michael was not cognizant of Norio coming from a high-context culture because he is exhibiting low-context culture characteristics, by being more interested in signing a contract.

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Complete Question:

At the beginning of the conversation, Norio wanted to discuss sushi with Michael, but Michael is more interested in getting the contract signed. Based on what you've learned about global management, it seems Michael was not cognizant of Norio coming from a ______.

After entering a transaction into the accounting equation, an increase in total assets can be accompanied by a(n) ______(increase/decrease) in total liabilities or equity.

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After entering a transaction into the accounting equation, an increase in total assets can be accompanied by a(n) Increase (increase/decrease) in total liabilities or equity.

This is further explained below.

What is a transaction?

Generally, A financial transaction is an agreement or communication between a buyer and a seller to trade products, services, or assets in return for payment.

This may take the form of either spoken or written language.

Any kind of commercial transaction will always result in a shift in the respective financial situations of the parties involved, whether they be people, corporations, or both.

In the world of finance, equity refers to ownership of assets, which may or may not be accompanied by debts or other obligations.

For the purposes of accounting, equity is determined by deducting the value of the liabilities from the value of the assets.

In conclusion, An increase in total assets may be followed by a (n) rise in total liabilities or equity after putting a transaction into the accounting equation.

This may be the case depending on the direction of the transaction.

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When a company is the first to market with a competitive advantage, this is called a first-mover advantage. all of the following companies were first-movers except ________.

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With the exception of Microsoft's Bing search engine, all of the following businesses were pioneers.

How Does First-Mover Advantage Work?

Simply put, a first-mover advantage is a company's capacity to outperform its rivals as a result of being the first to market in a new product area. We believe it is important to distinguish between long-lasting first-mover advantages and those that are fleeting. Long-lasting first-mover advantages increase a firm's market share or profitability over time. Although no advantage lasts forever, businesses who are successful in establishing long-lasting first-mover advantages frequently dominate their product categories from a market's infancy to its mature stage for many years. Both the importance and endurance of early success are well demonstrated by Coca-Cola in soft drinks and Hoover in vacuum cleaners.

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The french physician jean nicot was successful in curing blank______ of catherine de medici, queen of henry ii of france, which made tobacco use popular.

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The French physician Jean nicot was successful in curing migraine headaches of Catherine de Medici, queen of henry ii of France, which made tobacco use popular.

A migraine headache frequently starts off as a throbbing sensation before becoming dull. Usually, it gets worse as you exercise. The pain may be in the front of your head, travel from one side of your head to the other, or feel as though it is pervasive throughout your brain.

The average duration of a migraine attack is 4 hours, although more severe cases can continue for up to 3 days. Everyone experiences them differently, but two to four headaches each month are typical.

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Economists use the term ______ to refer to a situation in which the market on its own fails to produce an efficient allocation of resources.

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Market failure refers to the inefficient distribution of items and services in the free market.

Market failure happens when persons performing in rational self-interest produce a less than greatest or economically inefficient outcome. Market failure can occur in explicit markets the place items and offerings are bought and offered outright, which are notion of as standard markets

What are the consequences of market failure?

Market dominance with the aid of monopolies can lead to under-production and higher fees than would exist below conditions of competition, inflicting purchaser welfare to be damaged. Factor immobility motives unemployment and a loss of productive efficiency.

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The ___________ method records invoices initially at the gross amount less any cash discount offered.

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The (net) technique initially records invoices at the gross amount less any provided cash discount.

The supplier invoices are recorded using the "net price technique" after any applicable discounts have been subtracted from the total. The net price will be debited from the corresponding asset account or expenditure account in this entry, and the net price will be credited to accounts payable.

In order to earn a sales discount, the net technique assumes that every buyer will pay on time. Record the discounted invoice amount in your accounting journal at the time of a sale. To boost the accounts receivable account by the amount you anticipate receiving, debit the discounted invoice amount.

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Explain how the work done by lister and semmelweis supports the germ theory of disease.

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The idea that human diseases can arise from infection. First noted by Pasteur and supported by Robert Koch.

Lister was the person  to introduce the aseptic techniques that would decreases microbes in the medical setting and reduces wound infections.

Semmelweis considered that women who gave birth with a physicians help were dying more from fevers than with mid-wives help. He then tried the concept of washing hands with chlorine solution after finishing autopsies and returning to the birthing wards.

He assumes  the infection rates becomes 1% which was less than the mid-wives.

What is germ theory of disease explain?

The germ theory of disease assumes  that many diseases are caused by microorganisms such as bacteria, viruses, protozoa, or fungi. These diseases are occur by the develop  and repetition  of microorganisms. The germ theory of disease was devised by Louis Pasteur.

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If a customer makes a partial payment of $100 on a service for which you have already billed him, you would record this transaction into the accounting equation by:____.

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If a customer makes a partial payment of $100 on a service for which you have already billed him, you would record this transaction by increasing cash and decreasing accounts receivable.

The accounting equation is a fundamental accounting concept and a crucial part of the balance sheet. The calculation looks like this:

Assets = Liabilities + Shareholder’s Equity

This equation highlights the balance sheet's structure and lays the groundwork for double-entry accounting, also referred to as double-entry bookkeeping. In a double-entry accounting system, every transaction affects at least two accounts.

The balance sheet's foundation is the accounting equation. The statement of financial position and balance sheet are both financial statements. Assets, Liabilities, and Shareholder's Equity are the three main sections of the balance sheet, along with their various underlying components.

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What is the yield on a 10-year zero-coupon bond with a par value of $1,000 if it is purchased for $490?

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3.11% is the yield on a 10-year zero-coupon bond with a par value of $1,000 if it is purchased for $490.

What is zero-coupon bond?

Bonds with zero coupons do not accrue interest during their entire lifespan. Rather, buyers of zero coupon bonds pay a significant discount over the bond's face value, which is the sum they will be paid when the bond "matures" or becomes due.

Bonds with no coupon typically have lengthy maturity dates; many take ten, fifteen, or even more years to reach their final maturity. These lengthy maturity dates enable a shareholder to budget for a long-term objective, like paying for a child's college tuition. A small amount of money that will grow over many years can be put up by an investor with the deep discount.

Zero coupon bonds of various types, issued by a variety of issuers, are available for purchase by investors in the secondary markets.

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Page four of the closing disclosure lists specific disclosures about the loan, such as the penalty for late payments, whether a demand feature applies, whether the loan can be assumed, and ______.

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Page four of the closing disclosure lists specific disclosures about the loan, whether a demand feature applies, such as the penalty for late payments, whether the loan can be assumed, and the use of an escrow account.

A closing disclosure is a five-page form which provides final details about the mortgage loan which you have selected. Thus, it includes the loan terms, how much you will pay in fees, your projected monthly payments, and other costs to get your mortgage.

Suppose when you close on a mortgage, your lender may set up a mortgage escrow account. Here a part of your monthly loan payment is deposited in order to cover some of the costs which is usually associated with home ownership.

Hence, with a mortgage escrow account, you make monthly payments to your lender.

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Current market prices reflect all information contained in past price movements. this statement is consistent with: ______
a) strong form efficiency
b) semistrong form efficiency
c) weak form efficiency

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Current market prices reflect all information contained in past price movements. this statement is consistent with weak form efficiency

Market efficiency is the degree to which current prices accurately represent all pertinent and available information regarding the true worth of the underlying assets. Since all information that is available to traders is already factored into the market price, a truly efficient market makes it impossible to outperform the market.

Market efficiency states that prices reflect all information at any one time about a specific stock or market. An informationally efficient market is one in which the current price of a stock has taken into account all available information about that stock.

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Within the relevant range of activity, _____costs remain constant in total. multiple choice question.
a. variable
b. fixed
c. both fixed and variable
d. neither fixed nor variable

Answers

Within the relevant range of activity, fixed costs remain constant in total. multiple choice question.

What is fixed costs?

The phrase "fixed cost" describes a cost that stays the same regardless of how many products or services are produced or sold. Fixed costs are outlays that a corporation must cover regardless of any particular business operations.

As a result, fixed costs are typically indirect because they don't affect how a company produces any goods or services. In general, businesses might have either fixed expenses or variable costs, which add up to their overall costs. Shutdown points are generally used to cut back on fixed costs.

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In a diversified company, the competitive advantage potential of cross-business strategic fit is greater when?

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In a diversified company, the competitive advantage potential of the cross-business strategic fit is greater when there is strategic alignment.

In a diversified company, the potential for competitive advantage of strategic alignment across businesses is bigger when the business mix includes variety of money cows. A diversified company that uses the strategic alignment of its related businesses for competitive advantage. it's a transparent path to achieving 1 + 1 = 3 synergistic gains in shareholder value. Their value chains have competitively valuable business-to-business relationships. The ability to spread business risk across truly diverse businesses (compared to related diversification, which is restricted to spreading risk only among businesses that are strategically appropriate). the flexibility to create the foremost of the company's financial resources by investing in any industry/business that provides the most effective prospects for profit One adaptation-based strategic approach to related diversification would be to diversify into new industries that represent opportunities to mix the worth chain activities of two or more businesses to cut back costs.

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The ______ view of ethical understanding and reasoning abilities considers ethical behavior to be that which delivers the greatest good to the greatest number of people

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The utilitarian  view of ethical understanding and reasoning abilities considers ethical behavior to be that which delivers the greatest good to the greatest number of people.

What is utilitarian?

Utilitarianism means that people should practice behavior that are ethical and avoid unethical behavior.

Utilitarianism as well stated that people should do what makes them and others  happy and should not involve in what can make them and others sad.

Therefore the utilitarian  view of ethical understanding and reasoning abilities considers ethical behavior to be that which delivers the greatest good to the greatest number of people.

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Other Questions
The federal reserve system can do all of the following except:_______ a. raise b. interest c. rates __________ was a major contributor to continental trade growth between the united states, mexico, and canada because it eased quotas, tariffs, and customs procedures. The nurse cautions the client taking nitroglycerin to avoid the use of which vitamin? Herbivores must digest cellulose, yet they lack the enzyme cellulase required for the job. How is this challenge overcome? In on his blindness, to what is blindness compared ? Cite evidence from the text R, S, and T are collinear. S is between R and T. RS =2w + 1, ST = w - 1, and RT = 18. Use the Segment Addition Postulate to slove for w. Then determine the lenght of RS. The table shows the side lengths and perimeters of four squares.Side Length (x)Perimeter (y)4.5188.53410.254113.7555Which equation represents the relationship between the side length, x, and the perimeter, y?y = one-fourth xy = 4xy = x + 13.5y = x 13.5 Exercise 1 Circle the gerund or gerund phrase in each sentence.The dogs loud barking made it difficult to hear the television. Which of the following options are examples of how you can name the angle? -Sketch the difference between animal cell and plant cell. Long-lived assets, such as equipment, are reported at their ______ value in the balance sheet. How are the electron arrangements in a givengroup (vertical column) of the periodic tablerelated? How is this relationship shown in theproperties of the elements in the given group? A sample of gas in a closed container at a temperature of 76c and a pressure of 5. 0 atm is heated to 399c. What pressure does the gas exert at the higher temperature? report your answer in atmospheres to one decimal place. A phlebotomist collects a specimen from a patient in an isolation room. what can the phlebotomist do to prevent the spread of infection? list the following documents in the order in which they are used when recording indirect materials costs in job order cost accounting, with the first document on top. Choose 30 singular nouns you identified above. On the lines below, write the plural form for each of those nouns. Which infection control measures would the nurse provide a client regarding blood glucose monitoring? select all that apply. one, some, or all responses may be correct. An iterative methodology that rapidly repeats the analysis, design, and implementation phases of the sdlc is called:_________ Exercise 1 Draw a vertical line between the complete subject and the complete predicate. Label each direct object D.O. and each indirect object I.O. Draw one line under each predicate nominative. Draw two lines under each predicate adjective. Circle each object complement. I.O. D.O.Fred gave Dave a baseball. Corkys dog brought Sally a torn slipper. A brick falls to the ground. if the time for the collision of the brick and the ground is increased by a factor of 4, the force of the collision with the ground will change by a factor of:_______.